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The EGCO Group Logo & Corporate Colors
Concept : The environment is our source of energy. |
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| The EGCO Group symbol |
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The EGCO Group symbol means energy. It signifies movement
which
is conveyed through a layer of nine green leaves.
The number
nine is pronounced the same as the words 'step
forward' in the
Thai language, and can also mean the endeavor
to keep forging
ahead. The nine leaves are sequenced systematically which
gives birth to energy that is friendly to the environment.
The use of the leaves as an integral element of the logo is
very much a reflection on the company's principle commitment
to creating and providing energy which does not harm our
planet. Energy is symbolized by the color orange which emits
the brightness of power. |
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| Typeface |
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The typeface used in the EGCO logo is simple and refers to a
sophisticated personality. The letters are aligned in a relaxed
and transparent manner giving a feeling of comfort and ease
of comprehension even in small scale. Additionally, to provide
uniqueness for the brand, a slanted stroke is instituted into the
middle of the letter E. When looking at the total logo, the word
EGCO becomes a differentiated logo which is recognizable,
and easy to read. The word Group situated below means
belonging to the same family. |
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The colors of the logo are comprised of
green, orange, and grey. |
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means the flourishing environment. |
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means lasting energy. |
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means friendly, gentle, and accessible by all. |
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